another LA blog

Thursday, July 29, 2004, at 04:14AM

By Eric Richardson

I noticed this little bit at the bottom of an LA Times story on PAC-10 Media Day:

USC announced that Leinart has started a blog on the Internet that will feature daily entries. It can be found at http://www.MattLeinartBlog.com.

Now, let's get a couple things straight here right off the bat:

The site's hosted by OCSN, the people that host pretty much every NCAA school's official athletics site. That means this is basically an official USC publication. So while I would really enjoy seeing the NCAA equivalent of Mark Cuban's blog, I don't think you're going to see that. I'm sure this is just USC attempting to be "cutting-edge" as they start the Leinart for Heisman campaign.

Imagine if some college athlete really did start a blog, and really was honest about the refs, the opposing team, etc. Do you think the NCAA would stand for that? I don't, even with the new kindler, gentler, student athlete friendly NCAA.

Eric Richardson lives in Atlanta, Georgia, where he works on payments infrastructure for Cash App.

Past lives involved streaming audio for Southern California Public Radio, running a hyperlocal news site for Downtown Los Angeles, working on custom mapping code, and writing Perl at the Jet Propulsion Labratory.

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